Our Expertise.

MARKETING CONSULTING EXPERTISE

The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning and offering development.  This ensures that marketing plan development is grounded in the realities of the marketplace to best meet customer needs.
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Our marketing strategy consultants employ a disciplined approach and a broad spectrum of analytical tools in mapping customer needs to marketing requirements, and then aligning the offering with target customer requirements. The end result is improved performance, as demonstrated through our clients’ increased sales, effectiveness and revenue.

BRAND CONSULTING EXPERTISE

Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.

Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.

INNOVATION CONSULTING EXPERTISE

Innovation is the hallmark of great businesses. As a leading innovation consulting firm, our work is based on a discrete set of highly effective principles and processes that can dramatically improve the chances of new business success.
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GRH Agency uses a balanced approach to business growth, drawing on the principles of insight, a strong identity and innovation to systematically grow your business.

HOW WE WORK

While the majority of our consulting work is project-based, we’re flexible in how we structure engagements to meet client requirements.  We work in several different ways:

Consulting Engagements
​Designed to address a specific issue or problem, these projects are structured step-by-step to help address important strategic decisions client organizations face. GRH consulting proposal details the recommended project approach including the activities, outputs and resources.

Facilitated Workshops
Workshops are custom-tailored for each client, and typically include up-front discovery work to maximize the workshop setting. Specific topics include marketing strategy overview, brand equity extension, innovation best practices, strategic marketing planning and focused ideation.

Retainer Relationships
With focus on providing on-going support, retainer relationships often arise out of consulting projects to assist in implementing the recommendations and plans. GRH Agency assists client teams in a number of ways, including playing an active role in implementing strategies and plans.