GR HANSON AGENCY
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What we do.

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Looking to grow your business or brand? You’ve come to the right place. GRH Agency has a 25-year track record using upstream marketing, and its core principles of insight, identity and innovation, to drive growth.
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Our entire set of consulting services across marketing, branding, interactive marketing and innovation, focuses on obtaining deep customer insight, crafting compelling brand identities, and growing your business.
We offer highly specialized advice so we’re adept at identifying and delivering on market-driven opportunities. We’re fortunate to have clients from the top global brands, along with funded startups.

Our leadership team brings this perspective to our consulting engagements. Our work strikes the appropriate balance between strategic marketing and practical application, to build stronger brands and stronger businesses.

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Upstream Marketing
We help clients solve complex business challenges via upstream marketing and the principles of insight, identity and innovation.
Upstream marketing refers to the strategic process of identifying and fulfilling customer needs, and takes place early in developing a market segmentation map and then aligning which customer segments to focus on. Learn more​.
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IDENTITY

To achieve competitive advantage through a deeper level of customer understanding.

INSIGHT

To create marketing strategies and plans to optimally position the business and brand.

INNOVATION

To drive growth through new products & services via innovation strategy, process and enablers.

Our Market-Driven Principles

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While each client situation is unique, all of our work is guided by the following time-tested principles, from which innovative strategies and plans emerge:
  • Clearly define target customers and their needs
  • Build a deep understanding of the brand
  • Selectively extend the brand
  • Strategically manage innovation
  • Flawlessly execute
​Our consultants have successfully employed these principles to help develop, grow and manage dozens of brands and businesses, across a diverse set of issues.

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  • Home
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